Sheng-Hung Lee

Designed by Sheng-Hung Lee, 2019.
| Envision Campus Experience – Redesign MIT Campus Tour Experience |

2020 ─ International Design Awards, Bronze ─ Design for Society & Design for Public Awareness
2020 ─ Spark Award, Finalist ─ Concept, Professional
2020 ─ DNA Paris Design Award, Honorable Mention ─ Landscape Design
2020 ─ Novum Design Award, Gold ─ Service Design
2020 ─ IDEA, Finalist ─ Student Designs
2019 ─ MIT Integrated Design & Management (IDM) ─ Service Design Project

“Envision Campus Experience – Redesign MIT Campus Tour Experience” is a six-week design sprint social innovation project I’ve been working with MIT Admissions office to solve the design challenge “How might we create an informative yet delightful campus tour experience for students, visitors and university in the lens of service design?” The team applied a human-centered design thinking approach: target group interview, journey map, idea brainstorming, concept prototyping, testing and refinement to identify and recommend 5 key touchpoints and its design suggestions.
 
The experience design project is initiated by MIT graduate students. Its purpose is to summarize the key takeaways of the campus tour to improve the existing campus tour program on one hand; and to create the tailor-made tour services for prospective students, tourists, and university separately on the other. Taking the MIT campus as an example, the project is intended to illustrate some of the design concepts and ideas, which do not represent those of MIT officials.


Special Thanks to
MIT Integrated Design & Management (IDM): Matthew S. Kressy (Founding Director), Steven D. Eppinger (Faculty Co-director), Antonio (Tony) Hu (Academic Director), Andy MacInnis (Technical Instructor), Michael A.M. Davies (Senior Lecturer)
MIT Admissions Office: Leah MaDermott (Senior Assistant Director), Timothy Hickey-LeClair (Associate Director), Fabiola Holly (Assistant), Alexander Tsao (Mechanical Engineering Undergrad and works for MIT Information Office)
MIT Campus Tour Guide: Kathleen N Esfahany (Computation and Cognition Undergrad and MIT Blogger), Athena (Biology Undergraduate)
MIT Blogger: Sabrina Madera (Civil Engineer and Architecture Undergrad), CJ Quines (Math Undergrad), Rona Wong (Math and Computer Science Undergrad)
MIT Alumni: Ari Adler (Managing Director at IDEO Cambridge)
MIT Student: Yi-Lun Liao (EECS Ph.D. Student), Fleming Goolsby (SDM Graduate and Senior Systems Engineer at Raytheon), Ziyuan Zhu (Urban Planning Graduate and Exhibitor at Bi-City Biennale of Urbanism/Architecture - Shenzhen), Alberto Morando (MIT AgeLab Postdoctoral Associate)
Zhou Xuan Studio: Zhou Xuan (Language Expert)